Graphic Design and Branding Evolution Through the Ages
The History of Graphic Design
Graphic design as we know it today has a long, rich history that began with rudimentary images created by our prehistoric ancestors. Cave drawings and petroglyphs—images and symbols drawn or inscribed into stone—are believed to be some of the earliest instances of graphic design. By 3000 BCE, ancient cultures began to use symbols to express what words couldn’t communicate and enhance their storytelling.
500 BCE was a major turning point for graphic design as two highly influential civilizations—Greece and Rome—developed basic writing, painting, and sculpture techniques as well as advancements in color theory. These techniques were further developed by monks during the Medieval period by incorporating religious imagery, symbols, and illuminations into their designs. In the Renaissance period, advancements in typography and page layout gave rise to the modern day printing press which enabled the mass production of books and posters.
Reformation to the 1920s
In the 16th and 17th centuries the Reformation and Industrial Revolution jumpstarted the growth of big businesses, which in turn created demand for advertising and marketing materials. At the same time, advancements in printing technology allowed illustration and graphic design to flourish.
Throughout the 18th, 19th, and early 20th centuries, graphic design continued to develop and evolve. The invention of the lithographic press enabled speedy mass production of colorful, sophisticated advertisements. While in America and Europe, the art nouveau and art deco aesthetics symbolized a new era of modernity. By the 1920s, advances in color theory propelled graphic design into a new age of creativity.
Contemporary Graphic Design
In the last half-century, graphic design and branding have reached a level of sophistication and complexity unimaginable to our predecessors. The invention of the computer enabled graphic designers to create photorealistic visuals and multi-dimensional designs, pushing the boundaries of the imagination. Digital printing technology opened the door for custom printing processes and creative finishes, such as embedding images in vinyl or metal dashboards.
Today, businesses can work with professional designers and agencies to create unified, cohesive branding that stands out from competitors. With the advent of the internet, designers can now target specific audiences with hyper-detailed visuals and content that convey a personalized message. Brands can now take advantage of the power of social media and online tools to expand their reach and engage with new customers.
Graphic design and branding are constantly evolving to reflect the needs of businesses and customers in the digital age. This evolution has come a long way since the days of primitive drawings and symbols, and will likely continue to evolve as technology changes and advances. No matter the tools or techniques, design and branding will always remain the cornerstone of any successful business.